- New label design and brand identifier for Motion block and tray batteries
- Changes align with the ‘Energizing a new world’ philosophy
- Revision of range names and clear identification structure by technology
Exide Technologies (www.exidegroup.com), a leading provider of innovative and sustainable battery solutions for automotive and industrial applications, is pleased to announce a significant transformation in the label design and product naming of its Motion block and tray batteries.
These changes mark a new chapter in Exide’s commitment to innovation and sustainability, in line with its ‘Energizing a new world’ philosophy, which has been driving customer excellence since its introduction in 2021.
Key Highlights:
- Intuitive Naming: Clear and intuitive product names and classifications
- Brand Consistency: Harmonized and highly identifiable branding across the entire Motion product range.
- Modern Aesthetics: Clean and modern design ensuring easy readability with all essential information readily accessible.
- Compliance: New labels fully adhere to the European Battery Regulation, including the relevant CE marking
As part of this initiative, Exide has introduced a new, modern design for its Motion and Energy Solutions products, coupled with a new brand identifier.
Furthermore, Exide has created brand consistency: Motion products now share harmonized and easily identifiable branding across the entire range. The company has also introduced clear and intuitive product names and classifications to make product selection even easier for customers.
Motion block batteries:
Former product name | New product name |
Sonnenschein Gel (GF-V & GFY) | E/ Gel Sonnenschein Light Traction |
Drysafe (AF & AS) | E/ AGM Light Traction |
Marathon Classic (FF) | E/ Vented Light Traction |
Marathon (FT) | E/ Vented Light Traction |
Motion tray batteries:
Former product name | New product name |
Marathon Classic | E/ Vented Material Handling Essential |
Marathon Excell | E/ Vented Material Handling Premium |
Sonnenschein Dryfit | E/ Gel Sonnenschein Material Handling |
Tensor | E/ Vented Tensor Material Handling |
Tensor X-Gel | E/ Gel Tensor Material Handling |
Magnus Ohlsson, Senior Sales Director Motion, said: This rebranding initiative reflects our commitment to delivering high-quality products and making product selection more straightforward for our customers thanks to harmonized branding and intuitive product names.”
For more information on Exide Technologies’ Motion range of products, visit: Motion Solutions | Exide (exidegroup.com)
